Resume

Under Armour
Lead Content Strategist, Team Sports
Sep 2021 - Present

Develop comprehensive social media and digital marketing strategies for grassroots, collegiate, and professional team sports channels
Build experiential content marketing plans, create strategy decks, and present expectations to content creators to bring team sports activations to life
Collaborate with communications, global, and brand marketing teams to develop plans for year-round athlete content creation involvement
Create opportunities for social media influencers to create content for team sports channels
Share content performance data, insights, and recommendations with internal and external partners
Manage freelance contributors, ensuring timely delivery of high-quality content that adhere to brand guidelines
Manage copy and assets for team sports content calendar while working closely with social media associate
Maintain relationships with professional athletes, collegiate partners, and grassroots partners for future content creation opportunities

Created original social content based on live-action and routine storytelling moments for various Major League Baseball social accounts
Led creative direction process through Asana with graphic designer and live content creators for real-time and reactionary posting on MLB social channels
Championed diversity and inclusion initiatives within the organization that encouraged collaboration among employees from diverse backgrounds
Kept regular communication with external media teams to gather assets for front office resharing and reposting on MLB social channels
Managed day-to-day posting and copy on MLB Develops and MLB Play Ball social channels

Managed football social media channels, ensuring timely responses and interaction to increase fan engagement
Handled all photography and posting duties for football practices, pregame, events, and several basketball games
Reported practice, in-game, PR events, and activations on football and basketball social channels in real time
Upheld a consistent brand voice across football and basketball channels, tailoring messaging to align with specific platform demographics
Implemented new social campaigns to develop brand awareness (ex. #FacesofFSUFootball, #OneTribe)

Created social media content (photo, video) for various Hawks social channels and official website
Worked with Hawks athletes and influencers to increase fan awareness and create trending content
Reported real-time game highlights to Hawks social and digital channels
Covered experiential activations with NBA/Hawks sponsors
Distributed post game and team marketing materials to marketing and communications teams for awareness and insights
Proved successful working within tight deadlines and a fast-paced environment

Managed all social media channels for the U.S Army All-American Bowl and Football University
Wrote eye-catching posts for the web and social media to peak fan interest and participation
Served as the primary photographer at football technique training camps and NCAA game days
Built strong relationships with key media contacts to ensure favorable coverage of company news and events
Managed a team of photo, video, and event interns in-person and remotely for major all-star events (U.S Army All-American Bowl and FBU National Championship)
Assisted Communications Manager with press releases and major company announcements

Selected highlight quality b-roll and teasers for ESPN marquee shows (SportsCenter, Baseball Tonight and NBA Tonight)
Screened and manually logged live sporting events for ESPN video archives
Participated in daily round tables with production team to select sporting moments for storytelling
Supported various departments and on-air talent by promptly addressing requests, writing shot sheets, ensuring smooth communication and collaboration